The most important aspect of PPC is tracking. If you donít test and track your ads and the results, you canít determine whether the ads are working to bring in money to your site, or whether youíre just throwing money out the window.
Where to start?
There are several PPC networks to choose from. The most common are Google Adwords and Yahooís Search Marketing.
Sign up for whichever one you prefer. Or, if you are fortunate enough to find a free offer from one of the companies thatíll give you a starting balance in your account, thatís the perfect way to begin experimenting with PPC.
One of the keys to being successful at PPC is to choose a large list of very exact keywords.
For instance, if your website is about snacks for young children, then avoid keywords like "mom" and "meals" and "recipes". Instead choose key phrases (2 or 3 word combinations) that are very exact Ė like "Picky toddler", "snacks for preschool child", or "healthy finger foods".
See the difference? One brings you very targeted traffic (usually at a lower price) and the other brings you someone who may or may not even have kids!
How Much to Spend?
Determining how much to spend per click largely depends on how much money youíre making on sales per click. If youíre spending 80 cents per visitor but are making $1.50 then youíre ahead.
Of course youíll want to work on improving the conversion of your ads and your pages to get the best return on your investment. Our hot tip is to watch your ads like a hawk. Test and track like crazy and watch your earnings grow.