Whether the JV is a 50/50 split between two people or even a 90/10 split, it doesn’t matter. What matters is that everyone feels good about the business deal in the end and that the overall project is successful.
You can work with another person on any type of business endeavor.
- Blogging – Set up a community blog
- Podcasts – Ask a partner to do a joint podcast with you
- Websites – Split the work on an informational website
- InfoProducts – Share your resources and put together a fantastic ebook or seminar
How can a partnership or JV help you get traffic?
A partnership or JV can bring you traffic as both you and your partner promote the project – and promote each other in the process. If you each send a mailing to your lists about the project, you each benefit from the exposure.
Of course, if your partnership is a joint blog or website, then you’ll both want to include links to your other sites in the blog or website, giving you both plenty of extra traffic that you may not otherwise have experienced.
Plus, there is the added benefit of feeling more motivated to work on a project if you have someone counting on you. So, you may find that your community blog gets more attention than your other blogs do for that reason. Being a little extra-productive and motivated is another major benefit of partnerships.
How can you start a joint venture?
Make your first jv with someone who you’ve known a long time online. Start with a small, short-term project with little to no risks involved. Once you’ve tested the waters, you can jump into a larger venture with that person.
Lay out all the expectations in advance and be sure to keep up your end of the bargain. You both should feel as good about the project at the end as you did going into it.
