'Inside the Media Mindset' ranks author Sid Hale at the very top of the Media Experts
Publishing a press release is the media's decision. So you have to learn their rules. "Courtesy and common sense both play an important role in how the media view your news" says Sid Hale, author of this superb e-book.
He further explains how you can think like a media editor, how you can make it easy for them and what the best way is to serve their needs. The books reads as if a media editor is talking to you about what and how to do and what not to do.
The flow of the book is outstanding and funnels you towards the end goal. Things you learn are:
- how to turn daily issues into newsworthy events
- where to research while verifying the facts
- how to target the media's audience
- exactly what to publish and what not
- how to hook the reader and things to avoid
- the 5 essentials in your press release and how to arrange them
- how to use teasers without offending
- all rules of conformity
- what media editors think when they receive your press release
- finding the perfect medium and the right contacts
- tracking results
The books comes with perfectly embedded checklists and examples. That makes it very easy to read and follow the necessary steps. Samples are included and there's even an offline and online template. Just fill in the blanks, after reading the book, and you have an outstanding press release.
All in all a perfect step-by-step guide on how to do it right for anyone looking for free publicity.
I highly recommend it.
Click here to get Inside the Media Mindset.
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