'Inside the Media Mindset' ranks author Sid Hale at the very top of the Media Experts
'Inside the Media Mindset' explains every detail about writing a press release. Actually it is about writing the most complex sales letter you can imagine. You have to sell your message to your customer, the media, you have to present something newsworthy to their audience (not yours) and you have to stick to pure facts that can be checked and double-checked. It's walking a fine line between advertising and unbiased reporting.|
Publishing a press release is the media's decision. So you have to learn their rules. "Courtesy and common sense both play an important role in how the media view your news" says Sid Hale, author of this superb e-book.
He further explains how you can think like a media editor, how you can make it easy for them and what the best way is to serve their needs. The books reads as if a media editor is talking to you about what and how to do and what not to do.
The flow of the book is outstanding and funnels you towards the end goal. Things you learn are:
The books comes with perfectly embedded checklists and examples. That makes it very easy to read and follow the necessary steps. Samples are included and there's even an offline and online template. Just fill in the blanks, after reading the book, and you have an outstanding press release.
All in all a perfect step-by-step guide on how to do it right for anyone looking for free publicity.
I highly recommend it.
Click here to get Inside the Media Mindset.