How can your local service profit from the Internet.
Intro to a local website.
Let's see if you can answer that question yourself. How do you select a local service?
Maybe you know the person behind it and trust her/him. Maybe the candidate provides some extra service to show you their skills. Maybe she/he goes the extra mile for you, because .... well, it's you! Maybe you can call her/him after hours, because you (are getting to) know eachother very well. Maybe there's worth of mouth; someone you know is enthusiastic about a certain service and recommends it to you. Maybe .... well, you get the picture.
That is exactly what you, a local service provider, should do on your website! It's as easy as that.
Show that you are the expert. Provide some extra, usefull info for free on your site.
Ask existing customers for their email address and send out a newsletter with some tips or "how-to's". For starters, once a month will do but more frequently is better.
Respond quickly at questions send in and make a FAQ-page, with the most Frequently Asked Questions. Thus you can avoid sending the same answers over and over again.
Gain their confidence and build trust. Get to know eachother.
According to some surveys some 60% of all people in the USA and Europe are online (http://www.nua.ie/surveys/how_many_online/). Must be a lot more by the time you're reading this.
Do you think that percentage is much lower in your local area?
Guess not!
So .....
Always, always ask visitors to sign up for your ezine (newsletter) in exchange for the free information.
And what should your valuable information contain?
Answer: anything that is related to your local service!
Tell them everything you know. Learn them how to do little things themselves. They don't have time for that, but showing your knowledge makes you the expert.
Tell them exactly what you are doing and give them all the details. Nothing fancy, just plain facts. What is so obvious to you may not be know by others.
The biggest enemies for successful copywriters sometimes are their own clients who get bored running the same ad over and over again, while statistics show the ad is unbeatable.
And the famous copywriter Claude Hopkins once visited a brewery in order to make an advertisement. Hopkins was amazed about the uniqueness of the brewery process and asked his client why he didn't tell the public about it. The answer was that every brewer worked that way. Hopkins made an ad explaining the process. It was a big success. People just didn't know!
People on the Net are searching for information. Even for local services. Putting up a website saying "welcome, here's our shop and here's about us" won't do the trick because there are already too many of them. It's not about us. It's about the service they are looking for!
Give them what they are looking for: information.
Get their email address.
Give something extra.
Get their email address.
Expose your knowledge and skills.
Get their email address.
Be different, be the local expert!
Oke, that's enough. Before we're going into details about your local webiste, let's have a look at the trends.
Next: local online trends
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