Write to presell and build long lasting relationships
by improving your credibility and trust..
November 18, 2004
Here's a true story:I started on the Internet many years ago, can't exactly remember when. My first site was about wholesale pottery and it was hosted for free.
It was quite a success, because I managed to build a list of over 3,000 subscribers. That was easy. All I had to do was show a lot of product pictures, write some product descriptions, numbers and prices and finally asked visitors to sign up to receive an email whenever new products were added.
Sales were a completely different story because this pottery was only sold in large quantities shipped in 40 ft. sea containers. Although I managed to get a few it was really very difficult.
It was fun to see how you could be in touch with the whole world through the Net working from your own home and I started to think about other sites like the one you're on right now.
Apart from learning every aspect of successful website development, one of my biggest problems was the language.
Since English wasn't (and still isn't) my native tongue I really was scared to death that I would make mistakes. Specifically when it comes to nuances and subtleties in emotional matters. Like in a sales page. I was afraid to write and to sell.
Fortunately I had an outstanding resource that helped me to overcome that anxiety. So I started anyway and today my site is very successful.
Now this resource has issued a new 'web copywriting bible'.
And that's what I'm presenting you today.
If you don't feel confident about writing and selling, I suggest you read this.
Enjoy.
Case
Write to Pre-sell and build long lasting business relationships with your prospects.
Fact 1:
Preselling is the most effective marketing strategy for content driven websites.
If you don't presell, your pages are, at the very best, just sales letters, the online equivalent of cold calls. And creating a good sales letter is an art that only few copywriters have mastered.
If you use the preselling strategy however, you can warm up your visitors and bring them in a ready-to-buy state, taking away their resistance to being sold and THEN send them over to your of someone else's sales letter that your visitor is expecting. That is a completely different situation.
Fact 2:
Many people think they can NOT:
- write effective webpages,
- create valuable website content,
- write effective emails,
- make an ebook,
- write a set of instructions.
- write autoresponder messages,
- etc. etc.
If anything is holding small business back on the Internet, it's writing.
Most small businesses can't afford to hire a writer. And most small business people can't write.
As a consequence .....
where does that leave them on the Web, where the written word is king?
Answer: Nowhere!
Because ....
- Creating a successful website is like building a business.
- Building a business is all about building relationships!
- You build relationships on the Net by pre-selling.
- And, finally, to effectively pre-sell you ..... write!
PREselling is the online version of relationship-building.
The Web is a TEXT communication medium. Despite all audio, video and other high-tech applications, basically you communicate using text and that will stay that way for at least another 10 years.
So, to be successful on the web, you have to learn:
- how to write to COMMUNICATE
- how to develop your own "voice" with flair and substance
- how to spin your site/biz/SELF into a unique position
- how to HONESTLY convince people to trust and like you.
In comes a Deus Ex Machina (unexpected solution to an insoluble difficulty)!
All these years that I've been active on the Net I used the SiteSell products to achieve the highest results, including writing web copy.
It has always been a great help to me to become successful.
This week this outstanding resource issued a new standard work
called Make Your Content PREsell.
Somewhere along the way, we have become obsessed with everything except how to write that TEXT. I can't overemphasize its supreme importance. ANYONE who communicates on the Net, even if it's only via e-mail, NEEDS this book.
In truth, it's not ONLY for online marketers...
EVERYONE needs this book. EVERYONE.
Like I summed up above, Make Your Content PREsell shows you, step by step, clearly...
1) how to write to COMMUNICATE,
2) how to develop your own "voice" with flair and substance,
3) how to spin your site/biz/self into a unique position and
4) how to honestly convince people to trust and like you.
No other book in the world shows you how to do this. We live in a world where communication is the #1 skill set of value. Without that skill, you're doomed. THAT is why this book is so important.
The price is only US$9.95. Anyone who doesn't want to spend a $10 bill for this mission-critical skill is not worth having a website, frankly.
Never, never, NEVER forget...
The Internet is *NOT* Microsoft or AOL or CNN. It's not the Fortune 500, at all.
It's the millions of small business people, the countless "islands of expertise."
It's YOU.
So what are you waiting for?
Click HERE to get that book now.
You're worth it.
P.S.
If you want to promote this outstanding book, just sign up here for the best affiliate program on the Net.
That's it for today.
Wish you success.
Case Stevens
P.S.
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