November 30, 2007 
Almost two months ago, I obtained my copy of Rapid Action Profits (RAP).
At that time I was very busy managing the "20 Ways To Make $100 A Day" ebook over at Willie Crawford's The Internet Inner Marketing Circle. So I had to postpone testing RAP.
I installed and implemented this script last month and today I will tell you about my experiences in this review.
What Is Rapid Action Profits?
Rapid Action Profits is a brand new 'small business e-commerce' script, created by Sid Hale. It covers:- online payment,
- split testing,
- list building,
- one time offers,
- full integration with PayPal's IPN (safe payments),
- automatic sign up Aweber autoresponders,
- limited quantity offers with countdown counter,
- extensive sales and affiliate reporting,
- email broadcast system,
- separate JV feature,
- tell a friend viral email marketing options.
Rapid Action Profits goes way beyond the $7 dollar script. But you can import data from the $7 dollar script, so converting to RAP is a breeze and then you can profit from all the benefits of Rapid Action Profits quickly.
Admin Panel
The most important benefit of RAP is that you have to set up the admin panel only once on your domain. All products you sell from there are handled by this admin panel. You only have to specify the details for each product that you sell from there.Installing the admin panel is a breeze, but you have to know how to setup a database. Once you've done that, you send the details to the admin panel and you're ready to go.
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Products
As said before, you can add any number of products that you want to sell from that server. You just change the supplied templates and upload them (make a copy before you do; read on why!).The options are numerous:
- just a sales and download page,
- a sales page plus a one time offer,
- optional squeeze page,
- optional tell a friend page,
- free giveaway possible,
- automatic subscription to Aweber autoresponders for
- customers,
- affiliates and
- Joint Venture partners
Download pages are cloaked, so no one will ever see where your products reside. You have an option to immediately send the download link by email (and I suggest you use it to avoid download problems).
Now, here's a little gem: the sales, oto and partner templates that come with Rapid Action Profits, on itself are crash courses to create great selling sales pages!
Sid has outdone himself here. Powerful plus!
Another big plus is that you can add as many sales pages per products as you wish. They're even cookied, so a visitor will always see the same sales page. That makes Rapid Action Profits a great split testing tool. You can find out very quickly which sales page sells best and use that as a control, to be beaten by others.
Rapid Action Profits also allows you to email your customers. I would be very careful to use that option, because if you have many customers, your hosting service may complain about the number of emails you send out. Check that first!
Affiliates and Partners
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You can sign up as many affiliates as you want and you can choose to only have customers as affiliates (that's the method I prefer, since customers are better pluggers). You can set their commissions in the product section.
But there's also a separate part where you can set higher commissions for JV partners. You can allow them to download your product to review it and supply them with a special JV partner code, that is assigned to these higher commissions. Very powerful!!
All your affiliates and partners have to do is add their main PayPal email address to your affiliate link, but Rapid Action Profits also enables them to use a nickname for that, so their PayPal email isn't exposed in their affiliate links.
RAP also let's you ban bad affiliates and partners if necessary so you can wipe out spammers.
Rapid Action Profits comes with an outstanding affiliate tools template. You just have to fill in the details of your product and you have a great resource page for your affiliates.
Of course, the Rapid Action Profits script allows you to email your affiliates and partners. Since their numbers won't be as high as those for customers, I think it's quite safe to use that option.
Reports and Follow Up
Rapid Action Profits comes with a wide variety of reports for sales, frauds, keywords used, domains and referrers. That makes it easy to focus on the most profitable marketing strategies.RAP also allows you to email customers, affiliates and partners. As said above, I would be careful emailing customers as this may cause huge server load and your host may not be happy with that. I would use the automatic subscription to Aweber instead.
You can import $7 dollar script information into RAP. And you can export all your sales, so you can use it in your financial systems right away.
Who is Rapid Action Profits for?
RAP is for any website owner who's selling one or more digital products and who wants to build a great list of customers.If you're not familiar with systems like this, it may take some time to learn all the options that come with the script. On the other hand, that would steepen your learning curve and you'll gain experience in no time.
RAP is so powerful that it actually is a one-stop e-commerce system for the small business owner.
Can newbies use Rapid Action Profits?
Yes, in my opinion they can, if they know how to set up a database. That shouldn't be a problem if you're using Cpanel.
It may take a bit longer to set it up, but RAP also comes with an outstanding user guide. And Sid provides a great support forum where all questions that remain or problems that arise are answered.
My recommendation:
RAP is awesome. Given all the options, the outstanding user guide and the private forum, this script really is a 'must-have'. I truly believe this script really is the fastest, easiest way to launch your new info product, send conversions through the roof, and multiply your opt-ins.
The only thing I didn't like that much is the HTML code in some of the templates, but I will email Sid about that to make them better.
Rapid Action Profits is an outstanding small business e-commerce script. If you can create info products in a flash, all you need is RAP and nothing is stopping you from making money online.
Download your copy of Rapid Action Profits here.
Wishing you success,
P.S.
If you buy Rapid Action Profits through my affiliate link and you need any help installing or using it, let me know and I will help you.
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