"How To Replace Your Regular Income In 30 Day Flat!"
February 27, 2004
This issue contains a very interesting article written by a famous Internet Marketer: Willie Crawford.
Willie became very successful selling his Chitterlings Soul Food Recipes. He knows exactly what works and what doesn't, so he developed several sites for different marketing strategies and tools he uses.
So, you're not only learning something, but you also get Willie's experience.
You can learn a lot from that.
Enjoy.
Case
How To Double Your Online Income In 72 Hours At No Cost
Copyright 2004 By Willie Crawford
Would you like to know how to double your online income in just 72 hours at no additional cost? If you wouldn't, I can't understand why... especially since it's so easy.
Here's how you literally DOUBLE the income generated from your websites and emails in 72 hours. Revise your ad copy. It really is that simple. If you're getting even a trickling of visitors or subscribers, and you can increase your conversion rates by 3-5%, then you can often literally DOULBLE your bottom line.
You will often see the results of these changes... if you track them closely... in as little a 72 hours.
You've heard a hundred times that the headline is the single most important element in your copy. The reason is... because if the headline doesn't grab them and pull them in, you can't communicate with them. That includes the headlines for you emails which is really the subject line.
How do you come up with headlines that grab your readers and pull them further into the page. You talk about specific benefits (derived from product features) that THEY care about. You tell them how to avoid pain and increase pleasure using your products.
But how do you know what specific benefits they care about? Your customers tell you!
They tell you in the testimonials that they send you.
They tell you in the questions they ask about the product.
They tell you in the testimonials they provide your competitors.
They tell you in the discussions that they have in online forums and discussion lists.
They tell you in the feedback that they provide you through your feedback forms. You do ask for feedback after making a sale don't you? Some people even ask for feedback when they don't make a sale. There's software mentioned in the fre-e report I'll tell you about later that automates this feedback collection process.
All you really have to do is listen... and emphasize those things they are telling you that they care about ... in your copy. It really is that simple.
One way to do this is to make a list of all of your products features. Then translate those features into benefits. How will each feature make your prospects' lives better? Use these facts, to generate as many benefits filled headlines as you can.
Next you begin testing to see which headline works best for you. Begin with the headlines that incorporate the things they've already told you that they care about. I'd begin with the benefit that was mentioned most often in the feedback.
Monitor the different results you get from each headline. Split-testing software is probably the best way to do this. If you have enough traffic, you will often see a big difference in only 2-3 days. If you don't have sufficient traffic, it will take a little long, or you can boost your traffic using a pay per clicks campaign.
You hear over... and over... and over again, test different headlines. Yet very few people do it. If you're not exactly sure how to monitor changes in conversion rates that your different headlines make, grab a complimentary copy of a 30 page report on the topic from me at:
http://TheRealSecrets.com/thebook/headlines.html
It explains things very clearly. This report is an introductory version of a larger book on the topic.
Probably the most important thing that you can do today is spend a few hours working on your headlines. It literally can increase your bottom line by as much as 1000%. It's one of those things that YOU know that you need to do. If you don't constantly test new headlines, your marketing results most likely will not improve. Get started now. I'm going to :-)
Willie Crawford has been teaching others how to build an on-line business since late 1996. Frequently featured in radio, magazine and newspaper articles and interviews, Willie teaches the average guy what the top marketers are doing but seldom talking about.
Willie provides detailed how to information in his newsletter, through his personal coaching, and at his annual how to workshop. Learn more at:
http://InternetMarketingHowToWorkshop.com
That's it for today.
Wish you success.
Case Stevens
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