Drizzle Marketing: The Easy And Cheap Butterfly Alternative
The most frequently asked question, by far, that I get from
newcomers in the online marketing niche is
"How To Make Money Online"
very often followed by the conditions, that it should not be
with Adsense, high ticket products or through a huge list.
That's simply because newbies don't have time and/or money to
build an Adsense emporium and they don't have a big list, if any
at all, nor do they have products, so they can't sell high
ticket items!
So, then what's my answer to how to make money online?
Butterfly Marketing?
No, I use my own strategy and I call it "Drizzle Marketing"!
We don't like drizzles, do we? I gonna make you like them!
Read on.
In June, while attending the JV Alert Live event, I saw Joel
Comm drop a handfull of coins into a bowl. He dropped them one
after the other, thus creating a tick or two every second. That
was to visualize how you can make money online using Adsense.
To be completely honest, I had seen that before. John Reese did
that during his famous 'Traffic' seminar and that was recorded
on one of his Traffic DVD's.
But when I saw Joel do that for Adsense, I thought why not do
that with products?
You see, many experts teach you that selling high ticket items
costs as much effort as selling low priced products.
While that may be true in terms of 'effort', there's also
something like the 'price-threshold'. The conversion rates of
high ticket items is much lower than for low priced ones.
So in order to make a certain amount, you have to have a bigger
list or audience (which we don't have, remember?), while low
priced products only need more sales!
And that's exactly what the low price will do!
Automatically!
So the idea is to offer great products, possibly with resell
rights so the buyer will profit from that too, for a low price.
With each offer, you drop your coins in your bowl. If you repeat
that process frequently, you create a drizzle!
The 'price-threshold' is low and you will generate quite a
number of sales. Added up, it could mean the same amount of
money as for selling high ticket items with low conversion
rates.
I've implemented that idea on one of my websites. You can find
it here: http://www.casestevens.com/greatproducts/
Of course you will need products with value that are not wide
spreaded around the Net. So you have to carefully select them.
And, if possible, they not only have to deliver value for money,
but make the buyer some money too! If you have such a product,
then you have a great answer to the question 'how to make money
online'.
This drizzle strategy works like charm. I've tested it and the
results increase every day.
And I'm not the only one. Coincidently my friend Frank Sousa
writes about it in his latest newsletter too! He calls it 'the
money is in the drop'.
And Willie Crawford wrote in a forum post last week (partially
quoted):
I use to have a real problem with people underpricing
products.
I guess this was fueled by the fact that several times I had
gone out and spent as much as $997 for reprint rights to a
product only to see it being sold dirt cheap a few days
later by someone who had also purchased a license.
...
In the past two weeks, I have been offered resale rights to
a number of inexpensive items where I bought the rights and
then actively marketed the items. One of those items sells
for only $4.95 (I broke it out of a larger package).
I've been very surprised to earn nearly $5000 profit in the
past two weeks selling these inexpensive items (through
ezine ads, sig files, solo mailings, and article marketing).
See? The strategy works!
Now, here's the real kicker. This strategy, when implemented,
does not only make you money online, but, maybe more important,
it builds you a list of ...
CUSTOMERS!
And that's probably the most amazing thing about drizzle
marketing. You don't just build a list, you're gathering info
from people who actually bought from you. That's what makes this
strategy so interesting, because they are the best prospects for
your next product.
Get on now, try it yourself.
Wishing you success,
Case Stevens, editor of the Affordable Online Strategies
newsletter, writes about understandable, successful low cost
Internet marketing ideas and strategies, articles, news, tips &
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